Friday 101 (shoe labels)

14 May

Once, when i was an impressionable, emotionally fragile teen a girl pulled me up for still having the labels on the underside of my shoes. I was about to go out clubbing with my sister’s friends. Grown ups. I was mortified. I felt like a pretender. A child.

Ever since then i am uncomprimising in my removal of shoe labels.

There is actually nothing more satisfying than removing a label perfectly from a shiny surface. Nudging back a corner, taking it between first finger and thumb and slowly, methodically peeling the white paper back smoothly and cleanly.

Problem is. Labels rarely come off like this. And certainly never shoe labels.

The sticky paper pulls back tantilisingly, before tearing, making it impossible to find a new corner to peel.

I’ve never really understood why labels have to be on the underside of shoes in the first place. What’s wrong with the inside?

Sometimes i let new shoes sit in my shoe box for weeks before wearing them, simply because i haven’t had the time necessary to carry out the complicated,
shoe equivalent of organ removal.

Regardless, I would never be seen dead with the labels still intact.

My sister’s friend was right to pull me up you see.

There is nothing more tacky. Nothing that looks as careless, trashy and cheap as walking along in brand new shoes with with a white label bouncing up to greet the person behind you as you clip clop along.

Perhaps it wouldn’t matter so much if it was Jimmy Choo or Prada peeping up to wave hello.

Unfortunately for most of us it is more likely to be Dorothy Perkins or New Look.

I’m all for cheap high st rip offs, but promoting yourself as a New look gal by your shoes. So not a good look.

So please girls. Be vigilant.


8 Responses to “Friday 101 (shoe labels)”

  1. peggy May 14, 2010 at 6:48 am #

    He he that’s really funny. I am totally with you on that one and I also find it very tacky.
    Ladies, peel off the labels, honestly!

  2. jfb57 May 14, 2010 at 7:25 am #

    Isn’t it strange how labels on shoes are so noticeable. You’d think being where they are they would not be noticed unless you were a bride kneeling at the altar! I get really cross with the way label just fight back all the time. Do you think they have a sense of survival?

  3. rachel frowd May 14, 2010 at 9:36 am #

    hahaha. who pulled you up on it?

  4. Crystal Jigsaw May 14, 2010 at 12:36 pm #

    I had to laugh! This happened to me when I was younger when I knelt down in church to take communion. I wasn’t amused.

    I blamed my mum at the time!

    CJ xx

  5. elleonthego May 15, 2010 at 4:51 pm #

    Funny,yes, labels can be tricky to remove…sigh

  6. bsouth May 15, 2010 at 8:20 pm #

    It’s so liberating to know that it’s not just me that get’s hot under the collar about labels on shoes. My grandmother used to tell me it was the sign of a very lazy woman. If a man had a label on his shoe it was still the sign of a very lazy woman.

  7. jomiddleton May 16, 2010 at 9:51 pm #

    Ooooh! I love the platic coating labels you get on the screens of new gadgets – they always peel off so beautifully, and leave a lovely shiny screen too!

    PS I just tagged you in a post…

  8. Deer Baby May 17, 2010 at 6:45 pm #

    It is very satisfying peeling off labels. I wonder quite what it is. I hate that sticky residue they leave that you can’t quite get off. I had never really thought about this until I read this post.

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